Support throughout adulthood
A consistent nutritional routine can help cat parents stay proactive about everyday wellness.
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GoodTail Co.
PURE TAURINE+ FOR CATS
Daily support for the cat you love.
Support your cat's everyday nutritional routine with GoodTail Co. Pure Taurine+ — a simple daily taurine powder designed specifically for cats.
- Supports normal heart function
- Helps maintain healthy vision
- Supports everyday vitality
- Simple powder format for daily use
AS SEEN IN
People
VOGUE PETS
Forbes
abc
NBC
Pet Age
catster
People
VOGUE PETS
Forbes
abc
NBC
Pet Age
catster
DAILY FELINE SUPPORT
One simple routine. Multiple areas of support.
Heart Support
Taurine plays an important nutritional role in normal feline heart function.
Vision Support
Helps support normal retinal function and healthy feline vision.
Daily Vitality
Designed to complement your cat's normal daily nutritional routine.
Easy Routine
A straightforward powder format that's easy to incorporate as directed.
MADE FOR CAT PARENTS
Because everyday wellness starts at home.
Cats depend on consistent nutrition throughout their lives. GoodTail Co. focuses on making everyday nutritional support easier to understand and easier to maintain.
Pure Taurine+ fits into a simple routine without turning pet wellness into something complicated.
Simple. Consistent. Cat focused.
Always follow the serving instructions shown on your product label.
Always follow the serving instructions shown on your product label.
BUILT AROUND THEIR DAILY LIFE
Wellness that fits naturally into their routine.
Easy everyday care
No complicated wellness routine — simply use Pure Taurine+ according to the directions on the product label.
More good days together
Supporting your cat's wellness is ultimately about enjoying more everyday moments together.
30-SECOND CAT CHECK
What's most important for your cat?
What stage of life is your cat in?
What would you most like to support?
Looking for an easy daily nutritional routine?
WHY TAURINE?
Cats have unique nutritional needs.
Taurine is an important amino acid in feline nutrition and plays a role in normal physiological functions including heart and retinal function.
That's why GoodTail Co. Pure Taurine+ was designed around one simple goal: make daily taurine supplementation straightforward for cat parents.
🇺🇸 GOODTAIL CO.
Quality-focused care for modern pet parents.
GoodTail Co. was created to make everyday pet wellness easier, clearer and more accessible.
Quality, consistency and simple routines are at the heart of the GoodTail Co. approach.
KNOW YOUR CAT
Could your cat benefit from additional nutritional support?
Cats can be remarkably good at hiding subtle changes in their wellbeing. Paying attention to everyday behavior, appetite and activity can help cat parents notice when something feels different.
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Lower everyday energy
Changes in normal activity or willingness to play.
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Changes in normal appetite
Eating noticeably more or less than usual.
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Changes in coat condition
A coat that appears less healthy or well maintained than usual.
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Reduced interest in activity
Less interest in climbing, exploring or everyday play.
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Changes in normal routine
Noticeable differences in everyday habits or behavior.
Important:
These signs are not specific to taurine deficiency and can have many causes.
Significant or persistent changes should be discussed with a veterinarian.
WHY PURE TAURINE+
Feline nutrition deserves a cat-first approach.
Taurine is an essential amino acid for cats and plays important roles in normal heart and retinal function.
GoodTail Co.
General Routine
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Cat-focused formula
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Taurine nutritional support
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Supports normal retinal function
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Designed for daily use
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Simple powder format
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Subscribe & Save available
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Make daily support easier.
Save 25% with Subscribe & Save + free subscription shipping.
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EXPERT PERSPECTIVE
Why veterinarians pay attention to taurine in feline nutrition.
Veterinary Nutrition Perspective
Educational information
“Taurine is an essential nutrient for cats and plays an important role in normal cardiac and retinal function.”
Educational information only.
Feline Wellness Perspective
Educational information
“Cats have unique nutritional requirements, which is why species-appropriate nutrition is an important part of everyday care.”
Educational information only.
THE GOODTAIL COMMUNITY
Made for cat parents who want to do more for the animals they love.
GoodTail Co. is built around a simple belief: everyday pet wellness should feel understandable, approachable and easy to maintain.
From curious kittens to laid-back adult cats, we're here for the everyday moments that make being a cat parent special.
Join the GoodTail Community
SUBSCRIBE & SAVE
Never let their daily routine run out.
Save 25% with recurring delivery and free shipping on subscription orders.
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✓ Free Shipping
✓ Monthly Delivery
✓ Manage From Your Account
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QUESTIONS?
Pure Taurine+ FAQ
What is Pure Taurine+?
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Pure Taurine+ is a feline nutritional supplement designed to
provide taurine in a simple powder format.
Why is taurine important for cats?
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Taurine is an important nutrient in feline nutrition and contributes
to normal physiological functions including heart and retinal function.
How does Subscribe & Save work?
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The current GoodTail Co. subscription offer provides approximately
25% savings, recurring monthly delivery and free shipping on
subscription orders.
Can I pause or cancel?
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You can manage your recurring subscription through your GoodTail Co.
subscription customer account according to the applicable subscription terms.